Our story, values, and commitment to responsible whale watching
What began as a single boat and a deep fascination with marine mammals has grown into one of Vancouver Island's most respected whale watching operations. Since 2009, iris-whale has introduced thousands of visitors to the wonders of our coastal waters.
Our founders spent years working alongside marine biologists and conservation groups before launching their first tours. That scientific foundation shapes everything we do, from how we approach whales to the stories we share with guests.
Today our fleet consists of three vessels, each designed for different types of encounters. We employ marine naturalists year-round and contribute to regional research programs that track whale populations and health.
These principles inform every decision we make, from tour operations to business partnerships
We maintain distances that prioritize animal comfort over photo opportunities. Our captains are trained to read whale behaviour and adjust approach accordingly. When animals signal stress, we back off.
Every piece of information we share is grounded in current research. Our naturalists continue their education throughout the year and collaborate with university partners on population studies.
Our vessels use low-emission engines and we offset our carbon footprint through verified reforestation programs. Single-use plastics have been eliminated from all operations since 2018.
We partner with local First Nations to incorporate traditional ecological knowledge into our programming. A portion of every ticket supports youth marine education programs in Victoria schools.
We believe that witnessing whales in their natural environment creates advocates for ocean health. But we also recognize that our presence carries responsibility.
Our contributions to marine research include:
When you book with us, you become part of these efforts. Your ticket directly supports the ongoing work of protecting these remarkable animals.
The Salish Sea, where we operate, is one of the most biologically productive marine regions on Earth. These waters support three distinct orca populations, migrating humpback whales, grey whales travelling between Mexico and Alaska, and occasional visits from minke and fin whales.
Our knowledge of local geography means we know where currents concentrate food sources, where pods rest during different tidal conditions, and where seasonal migrations bring specific species closer to shore.
This isn't luck. It's fifteen years of daily observation, detailed record keeping, and genuine commitment to understanding the ecosystem we share with these animals.
Experience the Pacific coast through our eyes and discover why whale watching can transform your connection to the natural world.
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